The opportunities for YSL to expand into the youth market Dissertation

The opportunities for YSL to expand into the youth market - Dissertation Example This essay discusses that luxury fashion now plays a significant role in society and the economy, the revenue has raised every year no matter in western or eastern countries. More and more people are willing to put their budget on buying luxury goods even for their children. Globalization has made luxury fashion consumers have more choices to purchase, based on this circumstance; luxury brands need to create their brand strategy, unique selling proposition or market extension to face competitors. YSL is a French luxury brand with high reputation in the field of fashion industry, although its legendary concept has been deeply rooted in people for a long time, however, with the changes of time, it is a fact that YSL does not make a significant profit than in the past. How could YSL restore its splendid time and create its niche are the purposes of the dissertation. Many cases have shown that there is an increasing number of brands to launch second line to expand young market, it is bel ieved that younger consumers are lucrative consumers, in addition, teenagers are more and more considered as potential luxury consumers and are therefore the focus of some firm’s marketing investments in an attempt to construct a solid and loyal consumer base. It is undeniable that today’s young consumers are tomorrow’s adult consumers, with more purchasing power; therefore, having them as loyal customers early will result in a loyal adult consumer base. Based on this trend, it could be an opportunity for YSL to launch a secondary lines in order to attract youth market. Luxury fashion industry commonly manipulates advertisement which "feature products, models, celebrities and society personalities in advertising to reflect the brand essence and message" to communicate with their consumers (Okonkwo, 2007). Advertising is regarded as an important instrument which facilitates the decision making of the young customers, if they are going to buy the products offered by YSL. Different claims had already been regarded about the influence and impact of advertisement to a specific target market. While it has been associated to other determinants, the impact of advertising with the perspective of aesthetics and beauty, specifically for women have became renowned in the global market. In this regard, this part aims on discussing the importance of advertising specifically to attract the attention of the young customers for YSL. In a common aspect, advertising has been used to impart to the target customers of a specific brand or product and how it can be accessed and purchase. In addition, it also provides crucial data and information, specifically the characteristics and features of the customers. When an efficient advertising is attained efficiently, this can result to an enhanced demand of the brand. The main goal and purpose of visual analysis is to attract young generation by using the aspect of advertising. Contents Essay 1 Context issue: critic al evaluation of the relationship

Ethics Assignment Example | Topics and Well Written Essays - 500 words - 5

Ethics - Assignment Example gher standard of behavior by society, because they are stewards of the public trust and are empowered to apply force and remove constitutional privileges when lawfully justified† (Gleason). Police does not only take an oath of protecting the nation, but is also expected to adhere to the highest standards of ethics and respect the laws they enforce upon others. Proper ethical training helps the police recognize ethical dilemma, identify solutions, select the most appropriate solution from among a range of options, take prompt action, and take responsibility for the consequences. There are certain strategies that the police leaders can adopt to instill ethics in the organization. (Zuidema and Duff) highlight some of them; The police leaders should make the ethical behavior a necessary part of the organization’s mission and values. These values include but are not limited to leadership, dedication, and professionalism. This way, it becomes more convenient for the employees of the police department to recall the terms since they are part of in the organization’s initials. The best way to achieve this effect is to display the values of ethical behavior for the officers and the community members on the brochures, website, and cars used by the organizational personnel. The police leaders should emphasize upon the ethical behavior in such organizational events as meetings and sessions of training and skill development. Inviting the sworn officers of law enforcement at all public ceremonies held by the organization to recite the oath of honor can be a potential way to achieve this. Police departments can also place emphasis on the ethical behavior in the philosophy of their organization. For example, the officers may be granted the power to solve problems individually and make the required decisions in mutual consensus with the citizens. If the officers are granted this right, this would not only make them more particular about the ethical concerns and implications